Controlled distribution for your products
We handle all the complexity
We buy your products outright and distribute them across every professional channel. Our technology handles that complexity at scale — at the right price, without disrupting your brand or your pricing.
Become a partner
Distributing in B2B has become a maze.
More channels, price erosion, uncontrolled resellers, heavy logistics. Moving your products without losing your margin or your image has never been harder.
Collapsing prices
A single aggressive reseller is enough to break your price list across an entire channel.
Siloed channels
Every marketplace, retailer or platform has its own rules, feeds and constraints.
Vanishing margin
Between logistics, returns and unsold stock, profitability disappears if nothing is steered.
Our model, end to end
Outright purchasing, multichannel distribution, controlled pricing
Outright purchasing
We buy your stock outright: you get paid, we carry the risk, the financing and the logistics. A solvent, reliable partner — and zero unsold inventory on your side.
Sell us your productsMultichannel distribution
One relationship, maximum market coverage. We place your products across every professional channel, at home and for export, without you having to manage the complexity.
Expand your distributionControlled pricing
We distribute at the right price, never at a discount. Your image and price list stay protected: we build your brand's value in the market instead of eroding it.
Protect your marketSofena Intelligence: the technology that lets us scale
Our proprietary platform analyzes the market continuously: buying opportunities, the right price per channel, real demand. That's what lets us distribute fast, wide, and without ever unbalancing the market.
Data-driven
sourcing
Data guides every purchasing decision: the right products, the right volumes, the right buying opportunities. We buy with precision, never blindly.
Smart, disciplined
pricing
Our engine computes the right price on every channel: competitive enough to sell fast, controlled enough to preserve your brand's value. Profitability without the price war.
Operations
at scale
Integrations, logistics, replenishment, tracking: we automate operations to handle large volumes without ever losing quality. That's scaling without limits.
At the helm of Sofena
Working with us
A clear partnership, in 4 steps
First conversation
No sales pitch. We get to know your products, your distribution constraints and your requirements — a straightforward conversation between professionals.
Purchase agreement
We define clear terms: volumes, prices, conditions. You know exactly what to expect, in writing.
Onboarding & launch
Our team takes over: catalog integration, go-to-market, logistics. You have nothing to manage.
Follow-up & growth
We track performance, replenish, and grow volumes over time — with transparent reporting.
Let's distribute your products, with peace of mind
Looking for a reliable purchasing partner that builds your brand's value instead of discounting it? Let's talk.